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The partners first used to work in Chennai in top IT MNCs - Amazon and CTS. They were friends from Childhood.
Since bakery business is there traditional business, they had a plan to expand it in a unique way. That's when they thought of the possibility of providing consumers the convenience of buying cakes over the internet. The objective was two-fold - to ensure that they don't have to leave the confines of their comfort to buy cakes and to help them get a cake when there is a special occasion.
The idea was compelling. And why not? The internet was being voted as a medium people couldn't do without. PC and net penetration was increasing not only in urban areas, but also in rural India with innovative concepts like buying electronics items and sending it as surprise birthday gifts. So, why not cakes?
However, the most compelling reason was that nobody in India had done this!
So, with these thoughts running through their mind, they bounced initial thoughts off his friends from college and office. They were excited about the concept too.
However, they didn't want to take the plunge without understanding the feasibility of such an undertaking. They met with various cake Vendors in Chennai- to gauge how well the concept could do.
As expected, they got a favorable response. They started writing the code for the software that would be required to run the operations.
Once this was ready, they put together a business plan. As per the business plan, the company growth was tremendous.